Our Mission

Let’s break it down…

We want to give you a truly sustainable alternative to fast fashion brands by curating and presenting clothes that are already within the system, but have come back in fashion. We want to empower everyone to make a choice of quality over quantity. We will do all that we can to ensure our clothing is affordable and inclusive to all.

We wish to combat the impact of Fast Fashion - a toxic system of overproduction and mass-consumption that has made fashion one of the largest polluters in the world. That is why we are committed to supplying solely vintage, deadstock and upcycled items; threads already within the system, with no additional cost to the planet, whilst ensuring your orders arrive with you in the most eco-friendly way possible.

All our items are posted in 100% home compostable packaging from @noissueco, our brown tags and compliment slips are 100% recyclable and our branded logo @englishstamp is made from beech wood, a fast growing sustainable tree, and stamped using vegan ink. An alternative to a plastic sticker, and kinder to our planet.

We will always stand up for those without a voice and ensure that everyone is treated with kindness and respect. With initiatives like supporting the Covid-19 relief in India in 2021, we aim to help and inspire a generation to create a better tomorrow. 

Balance is important, and that is why we approach prosperity differently. We do not see it as purely materialistic, but a convergence of mental, physical, spiritual and financial wellbeing, valuing each aspect equitably in our business. In bringing Portobello Road to you, we offer you a selection of fashion that fuses cultures, to create a truly unique collection of clothes, accessories and decorative pieces for you to enjoy.